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<p>Somerset-based Brothers Drinks Co., maker of the Brothers Cider model famend for its progressive fruit flavours, is to proceed its custom of introducing a strange flavour to the class every year with the launch of <strong>Brothers Raspberry Ripple</strong>.</p> <p><img decoding="async" class="aligncenter size-full wp-image-67527" src="https://grocerytrader.co.uk/wp-content/uploads/2023/04/Brothers-Raspberry-Ripple_graphic.jpg" alt="" width="620" height="637" srcset="https://grocerytrader.co.uk/wp-content/uploads/2023/04/Brothers-Raspberry-Ripple_graphic.jpg 620w, https://grocerytrader.co.uk/wp-content/uploads/2023/04/Brothers-Raspberry-Ripple_graphic-200x205.jpg 200w, https://grocerytrader.co.uk/wp-content/uploads/2023/04/Brothers-Raspberry-Ripple_graphic-175x180.jpg 175w, https://grocerytrader.co.uk/wp-content/uploads/2023/04/Brothers-Raspberry-Ripple_graphic-450x462.jpg 450w" sizes="(max-width: 620px) 100vw, 620px" loading="lazy"/>This newest variant is a scrumptious mixture of raspberry flavour with a fragile swirl of vanilla, and is finest served chilled over ice. Introducing this traditional ice-cream flavour to the cider class will assist independents faucet into shopper pleasure round summer season socialising events.</p> <p>Accessible in 500ml and 330ml glass bottles, and in 6x330ml and 10x330ml multipack can codecs, Brothers Raspberry Ripple launches this spring, with RRPs aligned to present variants. The extremely progressive flavour will enchantment for a various vary of events within the run as much as summer season and past.</p> <p>Brothers is the one model in progress within the fruit cider class, with worth +3.3% and quantity +9.6%<a target="_blank" href="#_ftn1" name="_ftnref1" rel="noopener">[1]</a>; during the last 12 months, the model’s quantity per journey has elevated by a powerful 12.5percent1.</p> <p>The launch of Brothers Raspberry Ripple will likely be supported with a disruptive advertising marketing campaign comprising influencer partnerships, social media activations, and POS supplies accessible to drive visibility in depots and in-store.</p> <p><strong>Nicola Randall, head of selling, Brothers Drinks Co., </strong>says: “Flavour innovation is what we do finest at Brothers. We break the mould and convey all-new flavours to the cider class; we all know our vary of curious flavours has broad enchantment throughout a variety of consumers1. We’re including to our profitable vary of extremely unique variants with Raspberry Ripple, which pulls its inspiration from the world of ice-cream. The brand new flavour will maintain robust enchantment for impulse buyers and comes sizzling on the heels of our already-popular Cherry Bakewell variant launched in 2022.”</p> <p><a target="_blank" href="http://www.brotherscider.co.uk" rel="noopener">www.brotherscider.co.uk</a></p> <p><strong>Gross sales enquiries: </strong><a target="_blank" href="https://grocerytrader.co.uk/brothers-cider-unveils-new-raspberry-ripple-flavour/mailto:info@brothersdrinks.co.uk" rel="noopener"><strong>info@brothersdrinks.co.uk</strong></a></p> <p><a target="_blank" href="#_ftnref1" name="_ftn1" rel="noopener">[1]</a> Supply: 52 w/e Kantar buy knowledge till 7<sup>th</sup> August 2022</p> <span class="cp-load-after-post"/> </div> <br>[ad_2] <br><a href="https://grocerytrader.co.uk/brothers-cider-unveils-new-raspberry-ripple-flavour/">Source link </a>