[ad_1] <br><div> <div class="box-img"> <figure> <img data-img-highlight="1" src="https://static.bangkokpost.com/media/content/20221227/c1_2470052.jpg" srcset="https://static.bangkokpost.com/media/content/20221227/c1_2470052_411.jpg 350w,https://static.bangkokpost.com/media/content/20221227/c1_2470052_720.jpg 500w,https://static.bangkokpost.com/media/content/20221227/c1_2470052_790.jpg 700w" alt="People holding joss sticks pray to the sea goddess Mazu during a religious ceremony at Jenn Lann Temple in Taiwan. (Photo: Reuters)" title="People holding joss sticks pray to the sea goddess Mazu during a religious ceremony at Jenn Lann Temple in Taiwan. (Photo: Reuters)"/> </figure> <figcaption> Individuals holding joss sticks pray to the ocean goddess Mazu throughout a spiritual ceremony at Jenn Lann Temple in Taiwan. (Picture: Reuters) </figcaption>
</div> <p>The Chinese language sea goddess Mazu is massive enterprise in Taiwan and the blockchain may make it even greater.</p><p>The Mazu deity, referred to as a protector of seafarers and worshipped by Chinese language communities world wide for hundreds of years, is particularly fashionable in Taiwan. The Dajia Jenn Lann Temple in Taichung metropolis organises an annual 300-kilometre nine-day pilgrimage with a statue of the goddess that pulls lots of of hundreds of followers.</p> <p>The pilgrimages and associated festivals have fashioned what is called the "Mazu economic system," referring to donations and spending on Mazu-themed merchandise and enterprise alternatives surrounding the faith.</p> <p>Dajia Jenn Lann Temple, which dates to the Qing dynasty within the 1700s, has determined so as to add a Net 3.0 component to its actions. It's minting and promoting sea goddess non-fungible tokens (NFTs) that act as a precedence cross for the pilgrimage that often occurs within the Spring.</p> <p>The MazuDAO NFTs went on sale in August at NT$18,880 (US$615) by way of the temple's e-commerce platform MazuBuyBuy and elsewhere. To date, the temple has minted and bought greater than 2,800 NFTs.</p> <p>"Based on estimates the nine-day pilgrimage can generate greater than NT$5 billion (US$163 million) in spending. On the day when Mazu returned to the house temple, we noticed about 500,000 folks becoming a member of the pilgrimage," Mingkun Cheng, vice chairman of the board of the Dajia Jenn Lann Temple, instructed Forkast.</p> <p>Extra youthful individuals are becoming a member of the pilgrimage so the MazuDAO NFTs attraction to them, stated Cheng.</p>
<div class="articlePhotoCenter"><img src="https://static.bangkokpost.com/media/content/20221227/4582114.jpg" border="1" alt="" hspace="3" vspace="3"/> <p>Fb banner of Mazudao 媽祖NFT</p> </div>
<p>Many conventional cultural actions are adapting to digital and technological innovation, stated Mao-Hsien Lin, an affiliate professor of Nationwide Taichung College of Schooling's Taiwanese languages and literature division.</p> <p>Nevertheless, Lin, who researches Mazu faith, stated many elder followers aren't so certain in regards to the developments.</p> <p>"They like the bodily contact and the direct contact with the statue of the deities," Lin stated. They don't seem to be so certain that in the event that they worship on-line that the deities are additionally on-line to listen to their prayers.</p> <p>Nevertheless, Lin stated the pilgrimage precedence perk for NFT holders may not be too engaging for conventional believers.</p> <p>Web3 is confused for crypto, NFTs and the metaverse, however what's it actually?</p> <p>"Sometimes after we pray, the space between you and the statue does not actually matter. It isn't such as you'd get particular remedy when you're nearer," he added. "It is turning into a bit too commercialised."</p> <p>To faucet into the market of conventional believers, the NFT venture group organised offline advertising and marketing campaigns - an strategy totally different from most NFT tasks that prioritise on-line advertising and marketing channels.</p> <p>Jerry Yan, venture lead of MazuDAO, stated that many elder followers didn't actually have a smartphone and "very a lot reside in a Net 0.0 world".</p> <p>"We needed to arrange promotional cubicles in entrance of the temple to introduce MazuDAO NFTs to these Web0 believers," Yan stated, including in addition they wanted a landline customer support group as a result of it was the one strategy to attain older temple followers.</p> <p>"Usually on the telephone, we might ask them to name for his or her grandchildren to assist out and arrange crypto wallets on their behalf."</p> <p>MazuDAO NFT venture group arrange promotional cubicles on the Dajia Jenn Lann Temple in August.</p> <p>Cheng stated that the temple has authorised some on-line distributors to make use of its Mazu mental property to make merchandise on the market on its e-commerce platform MazuBuyBuy.</p> <p>Lin the researcher stated Mazu has turn into a highly-commercialised mental property in Taiwan, with Mazu-themed merchandise in comfort shops and on main on-line purchasing websites.</p> <p>"Once more, I believe a big a part of the essence of faith lies in providing that psychological consolation for believers. It isn't essentially a superb factor if it will get too commercialised," Lin stated. "If we see the deity as a enterprise generator, it could lose a way of divinity."</p> <p>Nonetheless, Cheng of the Dajia Jenn Lann Temple stated the temple's annual pilgrimages have attracted an growing variety of youthful folks and plenty of put up movies of the competition and the pilgrimage on social media platforms equivalent to Instagram and YouTube.</p>
<div class="articlePhotoCenter"><img src="https://static.bangkokpost.com/media/content/20221227/4582107.jpg" border="1" alt="" hspace="3" vspace="3"/> <p>Taoists pray within the interior corridor of the Yimin Temple in Pingchen, northern Taoyuan metropolis, on Dec 15, 2022. (Picture: AFP)</p> </div> </div> <br>[ad_2] <br><a href="https://news.google.com/__i/rss/rd/articles/CBMib2h0dHBzOi8vd3d3LmJhbmdrb2twb3N0LmNvbS90ZWNoLzI0NzAwNTIvYmxvY2tjaGFpbi1nZXRzLXJlbGlnaW9uLXRhaXdhbi10ZW1wbGUtbWludHMtbmZ0cy1vZi1sb2NhbC1zZWEtZ29kZGVzc9IBAA?oc=5">Source link </a>